Playmates Toys – Toy Fair 2004

Expanding on the success of the Disney Little Princess dolls, Playmates Toys is introducing a deluxe line of Little Princesses that feature a simple, yet magical play pattern.

Little girls can now add color change surprises to their Magic Color Change Surprise Doll by using a special wand and touch of cold water. With a quick swipe of the magic wand, pretty designs will appear on the doll's cheek, lips, nails and outfit.

The new Magic Color Change Surprise Little Princess dolls offer a whole new way to play with the Disney Little Princesses, said Lori Farbanish. Our partnership with Disney demonstrates our on-going commitment to delivering the magic that makes Disney toys so special, Farbanish added.

My Baby Princess launches the first ever Nursery segment in the history of the Disney brand. Taking a cue from the success of Playmates Toys Little Princess companion dolls, My Baby Princess launches in Fall 2004 as a little girl's 'My First' princess baby doll. Every little girl loves her baby doll as if she were her own little Princess, says Farbanish. My Baby Princess nurtures that dream with dainty, precious clothes and nurturing accessories themed to a classic Princess.

Waterbabies: 14 years and 14 million dolls later, Waterbabies shines through as an evergreen doll brand for Playmates Toys. With a product offering for every age and interest, Waterbabies has endured throughout the years as one of the best and most authentic real-feel baby dolls on the market.

For the first time in the history of the brand, Waterbabies are in brand new poses and body positions. Focusing on the real-feel, water-filled feature that makes these TV-promoted dolls so real and fun, Wiggly Waterbabies features 3 beautiful dolls with classic play patterns, wearing colorful trendy outfits and unique accessories.

Girl-friendly themes help to highlight and showcase the amazing real-baby feel of this doll. Additionally, Wiggly Waterbabies launches a whole new packaging line-look for the Waterbabies brand.

With its clean and innovative design, the simple and distinctive packaging is sure to pop in a large doll aisle filled with competing colors and patterns, said Nancy Goldblum.

All Waterbabies packaging will be revised going forward in 2005, assuring a clean, distinctive brand presence across this classic doll line.

Also see; Baby Cribs.

About The Author:

Alicia Jurgens is a successful author and regular contributor to http://www.1st-in-babies.com. Taking care of your babies needs including safety, toys, health and baby products.