Huggies Diaper Pants – A Second Size

Kimberly-Clark Corporation today announced that it is rolling out its innovative Huggies Convertibles diaper-pants in a second size in the U.S.

Available in only one size last year, Huggies Convertibles diaper-pants--a first-of-a-kind product that can be put on like a pant or used like a traditional diaper--have already captured nearly one share point of the $4 billion U.S. diaper market.

Developed for active babies, Huggies Convertibles diaper-pants are the first to feature pre-fastened side seams and tabs. Initially available in a single size for babies over 27 pounds, Huggies Convertibles diaper-pants will now be offered in a second size for babies over 22 pounds.

The new size will arrive in stores nationally in the U.S. by late summer. Additionally, Huggies Convertibles diaper-pants will be available in both sizes for the first time in Canada this May.

Active babies don't want to slow down for a diaper change, and Huggies Convertibles diaper-pants will now be available for those babies who are just beginning to walk to those who are on the go but aren't quite ready for toilet training, said David Deising, marketing director for Infant Care at Kimberly-Clark.

Given the product's success, we are confident that the new size will appeal to parents looking for unprecedented convenience in diapering their toddlers.

We are pleased to bring this innovation to Canada and have plans to expand in other regions later this year, further strengthening the global position of the Huggies brand.

Also see; baby diapers.

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Amy Leblanc is a successful author and regular contributor to http://www.1st-in-babies.com. Taking care of your babies needs including safety, toys, health and baby products.